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Inaugural Arabian Leopard Day Sheds Spotlight on the Endangered Wildcats

This week saw the launch of the inaugural Arabian Leopard Day, an event that Saudi Arabia and other Gulf countries hope will shine a spotlight on the endangered Arabian leopards, and the importance of conservation. Historical sites and famous landmarks across the region lit up in the evening to mark the occasion, which included the iconic Elephant Rock in AlUla, Saudi Arabia, and Burj Khalifa in Dubai, the United Arab Emirates (UAE).

Saudi Arabia's Royal Commission of AlUla (RCU) campaigned to have the event held annually, in addition to signing the Memorandum of Understanding (MoU) with Catmosphere. The MoU aims to help strengthen efforts to protect the Arabian leopards, which will include campaigns, events, and outreach initiatives. Simultaneously, the commission is overseeing ongoing efforts to reintroduce the Arabian leopards into the wild, which is currently home to just less than 200 of the wildcats.

"The Arabian Leopard is a powerful symbol of our aim to conserve and safeguard AlUla's natural environment through far-reaching conservation efforts designed to protect the natural flora and fauna of this incredible part of north-west Arabia," Amr AlMadani, the Chief Executive Officer of RCU, said in an official statement. He was joined with His Highness Prince Badr Bin Abdullah Bin Mohammad Bin Farhan Al Saud, the Governor of RCU, and Princess Reema Bint Bandar Al Saud, founder of Catmosphere, at the occasion.

The commission's official website ( also hosts materials that anyone can use to mark Arabian Leopard Day, which includes hashtags to use, an Instagram filter, and a printable coloring book for children.

In addition, schools and institutions across the region participated in the occasion with initiatives, with many in Saudi Arabia sharing social media posts under the hashtag #WorldLeopardDay. In association with Catmosphere, Google also marked the occasion with a life-size render of an Arabian leopard, which can be interacted with via augmented reality (AR). You can access this on any smart device by googling "Arabian Leopard”. 

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