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Barbara Rizzi, A Brand Expressing A Woman’s Irresistible Force, Launches In The Middle East

The first collection has exactly what any self-reliant woman is looking for today…

Italian ready-to-wear brand Barbara Rizzi has landed in the region. The Milan-based company dedicated to the modern and sophisticated woman and guided by the motto “to fight is your power” is now available across the Middle East via the brand’s website.

While Italian Barbara Rizzi is making waves as the Founder and Creative Director of her eponymous brand, she is also a successful entrepreneur and CEO of her super successful family business in air compressors. Working in an alpha workplace, she learned the hard way what it meant to assert one’s power and femininity. So Rizzi, who had to leave her passion on hold, until now, is designing with the aim to dress other businesswomen to help them feel empowered and fierce.

Made in Italy, each chic and sophisticated piece is crafted with artisanal techniques and hand-sewn intricate and delicate detailing. Unique attention to fit is key too as highlighting the female form while focusing on comfort and elegance is a main concern. Rizzi is also known for using unexpected details and hues that communicate the courage to dare.

The “Sophia” Collection

“Sophia,” Rizzi’s first collection, gives powerful women a sought-after range of tailored, sometimes unusual, pieces that celebrate the power and strength of femininity. Suits and jumpsuits are made stylish and pretty thanks to standout details like bespoke 3D embroideries, linings, detachable collars and cuts that enhance the female form.

Rizzi has a fashion-based diploma from Milano’s Carlo Secoli that helped her perfect her skills and expertise. Her love and enthusiasm for fashion blossomed while watching her grandmothers sew, knit and crochet fine clothes as a little girl. Seeing them at work gave her an insight to the different couture techniques and taught her all about the different areas of fashion.

To browse the collection, visit:

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