High-end luxury Italian fashion brand Moschino has announced the opening of a new store in the world-renowned Dubai Mall. The relocated flagship store in the mall, which is one of the world’s biggest, is located on the ground floor of the exclusive Fashion Avenue.
The 180 square metre space is the only standalone Moschino store in the United Arab Emirates. And it offers all collections across menswear, womenswear and childrenswear, catering to ready-to-wear and accessory aficionados. Additionally, fashionistas who love to ensure their dogs also looks stylish while going about their days can head to the boutique to check out the newly launched collection dedicated to chic dogs.
Upon entering the boutique, customers immediately benefit from an engaging visual experience. It’s where fans can really embrace the world of Moschino, a label that stands out from other luxury brands for being wonderfully colourful, innovative and sometimes eccentric.
The interior reflects the ironic and visionary concept of Moschino’s American Creative Director Jeremy Scott, who has helmed the label founded by Franco Moschino in 1983 since 2013. The idea is that the retail space is an iper-creative one, thus taking on a contemporary pop aesthetic and spirit. The store boasts a clean and minimalist concrete design with nods to icons of Moschino’s past and present. Teddy bear chairs, a shopping bag wall and extra-large coat hanger rails are all part of the interior of the exciting new store.