Kendall Jenner, who was dubbed the “fashion icon of the decade” in 2017, clearly remains in demand by all the leading fashion houses. And Parisian contemporary diamond jewellery label Messika is one of the latest to make the American supermodel the face of a new campaign.
As well as being super pleasing to the eye, featuring the immensity of the sea joining the sky, the solar-inspired campaign reconfirms the maison’s bond with women. That’s because it’s all about living in the moment and spontaneously picking and choosing the pieces that are easy-to-wear and combine, the kind of fluidity that encourages confidence in feeling ever free.
“I wanted to illustrate a subtle alliance between grace and strength and capture an image of an alpha woman with a mysterious and hypnotic aura ; Kendall perfectly embodied that for me,” Valérie Messika, who founded her jewellery house in 2005, said.
Looking unapologetically energetic and radiant in the campaign, Jenner demonstrates exactly why she really is the perfect representative for the maison that has become known for their minimalist, timeless, innovative and contemporary designs. The model, who started her career at the age of 14, embodies the Messika woman through her feelings, autonomy and avant-gardism.
The pictures, captured by Chris Colls, show the 26-year-old brunette beauty fully in control of her own destiny as she enjoys her time on the beach in the South of France. The Australian photographer encapsulates the essence of this liberated spirit beautifully by combining the aesthetics of a fashion photograph with moving elements for a multi-degree approach.
Whether she is taking a break in the clear water or running across crisp white sand, wearing an iridescent blue lamé swimsuit top or jacket, Jenner looks alluring and magnetic. The model, who also dons a wet suit, has jewels stacked across the fingers, wrists, decolletage and neck. And the pieces, ranging from the “Move Noa” bangles, “Lucky Move Color Baby” rings to the “Move Uno Pavé” necklace and ring, dance in reflections of sunlight and give rhythm to the performance and athleisure outfits.
“I am very happy to have been chosen by Messika for its new campaign. Its jewellery has always reminded me of Paris, one of my favourite cities,” Jenner said. “During the shoot, I was able to see so many beautiful pieces, which gave me a deeper appreciation for the craftsmanship of the house that goes into even the smallest earring.”