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Upgrade Your Cleaning Routine With These Plant Based Cleaners

We are still in the month of veganuary – which is not just about your diet – but about cleaning up a number of aspects of your life including the way you clean your home.

Introduced by Project bYouty, the largest beauty and wellness e-commerce platform in the Middle East is an NYC-born, toxin and cruelty-free cleaning products brand: Mabel Clean is available exclusively on Project bYouty in the region, and offers the best go-to functional products to start your year with a clean home, in every way possible.

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Founded by Reshma Chabria, who noticed she was unable to find cleaning products that were safe for her clients to use, Mabel Clean is her very own line of industrial-strength cleaners that are toxic-free and all-natural. Chabria’s mission in creating these clean cleaning products was simple: to provide scientifically formulated products that could replace the traditional mass-produced products. Together with a team of innovative chemical engineers, the 100% plant based, organic, vegan cleaning line with no hidden sulfates, phosphates, petroleum and toxins, was born. Mabel Clean has since then created and tested 20 unique formulations with the ongoing feedback from everyday people looking for a cruelty-free and toxin-free way to clean. All products are made in small batches and Reshma prides herself on creating formulas that are clean for one’s home and loved ones, making them the optimal choice to introduce vegan and toxin-free cleaning products to one’s home.

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All brands retailed on the platform are carefully selected by Project bYouty with the aim of educating consumers on selecting products that enhance personal well-being, as well as raising awareness on how it is everyone’s responsibility to protect the future generation by shifting their mindset from simply being a consumer to a conscious consumer.

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The UAE-based platform offers a diverse selection of exclusive and regional brands, whilst ensuring that the brands retailed are all cruelty-free and follow one or more of the attributes, halal, vegan, organic, sustainable and clean.

Mabel Clean is now exclusively available to purchase on

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