BOLD Management, the globally renowned talent management agency, has opened a new headquarters in Dubai. With its newest office, the Milan, Paris and now Dubai-based organisation becomes the first international talent agency to set up shop in the Middle East.
The agency, a unique player in the luxury talent management industry, looks after photographers, videographers, DJs, Art Directors and Content Creators alike. It represents over 60 influencers with a combined reach of over 20 million followers across the United States, South America, Europe, and now the Middle East. As well as fashion icons Leonie Hanne, Bianca Balti and Tamara Kalinic, you’ll find tastemakers Andrea Faccio, Hugh Laughton-Scott and Ashton Gohil on their database. Micro influencers Aya Mohammed, Sadiq Desh and Polly and Pamy are also part of the BOLD Management family.
Bringing its distinct European flair to the Middle East, BOLD Management has already attracted a slew of the region’s most sought-after content creators. With a roster currently based in the UAE, Saudi Arabia and Egypt, the BOLD Management talents from the MENA region really represent its diversity.
Lebanese-Palestinian male fashion trailblazer Ahmad Daabas, Sudanese creative and photographer Korril and Emirati content creator and Film student Mohammed Al Ahbabi are some of the movers and shakers who have joined the agency.
Somali content creator and fashion blogger Dee Mohamud, Emirati-Mexican content creator Ashley Al Busmait and Saudi male fashion icon ZombieKhalid have also signed on. Famous Iranian Instagram star Bella Tehrani, Saudi-Egyptian model and marketing trainee Maha Hafez and style maven Mayah, aka Arabpunkstar, are other notable regional additions.
The agency also has some multifaceted talents on board such as the photographer Lughass and creative production house Burgers & Hoodies, founded by Ghassan Kayed, offering a wide range of talents all under one roof.
BOLD Management Middle East will be a part of the newly opened YKONE House in Dubai Design District. Helmed by Helena Devincenti, the Middle East headquarters will be home to an in-house production studio, co-working café and connected workspace for all talents and creatives to use collectively.
“BOLD Management is an international pioneer for talent management, having worked with the industries’ biggest names from the dawn of influencer marketing,” Devincenti, who is American-raised but has French-Argentinian roots, said. “Today, our goal is to bring this decade-long experience to the Middle East, purveying the same values of diversity, creativity and individuality that defines BOLD. Our mission is to provide a platform for the unique creatives in the MENA region that deserve international recognition, fostering an agency that is locally rooted but with an international scope. BOLD Middle East will build bridges among Milan, Paris and now the rising fashion capital of Dubai, with the region’s most promising talents and creatives at its forefront.”
Founded by Enrico De Finis in 2016, BOLD Management is rooted in the heritage of Italian savoir-faire. De Finis, who is Global Director, described Dubai as “the connector” for the agency in the Middle East. He also confirmed they will continue expanding, with a presence in Miami being the next goal.