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This Cult Favorite From Huda Beauty Is Back With A Bang

Award-winning beauty blogger and makeup mogul, Huda Kattan, turned her passion for makeup and skincare into one of the fastest-growing beauty brands worldwide! Huda is known to set trends and create the products to achieve them, from record-breaking eyeshadow palettes and beautifully crafted lipsticks to long-lasting eyeliners and cult complexion formulas.

In 2022, Huda returned to the product that made Huda Beauty iconic – her Liquid Matte lipsticks.

The OG formula was already enriching, super pigmented, lightweight, and an obsession of every beauty lover, beauty blogger and MUA the world over - but what if it could be even better? Huda Beauty’s Liquid Matte lipsticks are back in new hues and better than ever.

So what makes them better than before? Always striving to be inclusive and eco-friendly, the reformulated Liquid Matte shades are vegan friendly, and there are new shades that are suitable for almost any skin tone. Proving that the perfect liquid matte lipstick exists, the unrivalled, non-drying formula delivers a one-swipe application of vibrant color coverage with up to eight hours of staying power and is flake-, streak-, smudge-, and transfer-proof. Available in 16 seriously stunning shades, it now also boasts the thinnest possible texture infused with the brand’s unique Lip L.O.V.E. Complex - which stands for lycopene, olive oil, vitamin A & E, essential fatty acids - that will keep lips supple throughout the day!

After two years in the labs reworking the texture, Huda and her team have made sure that the suede-like texture dries down with zero stickiness and literally feels like you’re wearing nothing at all, making it well worth the hype.

“I created these lipsticks because I could never find a liquid lipstick that suited my needs,” said Huda Kattan of her relaunched product. “This formula is so light and feels like you're wearing nothing at all but gives you a transfer-proof finish that lasts all day, in shades to die for,” she said.

As for the new shades, from your everyday go-to glam to a statement full beat, there really is a shade for everyone and there are now eight new colors for an insanely beautiful range of rosy hues and timeless nudes, to a vibrant red and rich burgundy.

Never tested on animals, the mask-proof lipstick is also packaged in an FSC certified and recyclable outer pack.

Liquid Matte Liquid Lipstick is available on and Sephora Middle East online and instore.

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