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Check Out L'Couture, Dubai's Athleisure Brand

It's the start of another year and maybe, just maybe, you're looking forward to fulfilling one of the most popular new year's resolutions: getting into shape! We get it, the holidays were decadent and recalibrating your fitness and wellness is priority. However, before hitting the gym, it’s important to not only get into the right mindset but the right gear as well. So, if you’re looking for new gym wear that is functional but also so stylish that you could wear outside the gym too, then L’Couture could be for you.

L'Couture is a Dubai-based athleisure wear brand that perfectly combines form with function. Its items, which come in an array of colors, are tailor-made to empower women in achieving a brighter, healthier, and more fulfilled lifestyle. They're great for hours at the gym, but can also be worn anywhere. The brand sells anything from a standard set of tops and leggings to hoodies, jackets, and more. The products can be purchased online with free global shipping at, with information on current collections available.

L'Couture is a brainchild of Lyndsay Doran who started her brand in 2019 as an e-commerce venture, run entirely by an all-female team. Two years later, and with a growing number of loyal customers, L'Couture grew into a viable brand, and would go on to open its first flagship boutique at Umm Suqeim, in Dubai.

The store takes up a two-story space measuring 4,209 square meters, and is distinguished by its spacious white, pink and gold interior. In addition, it also has photography and yoga studios.

"I wanted to create a unique space that really captures the essence of the brand for both customers and my team, and that’s exactly what we have done. The boutique is feminine and Instagrammable, a place I want our girl gang to come and hang out, whilst they browse our latest collections," Doran said in a recent article by The National

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