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Les Benjamins Creates Divine New Fragrance Line

Whether the new fragrance includes oud, incense, orchid, lavender or patchouli, Les Benjamins has found the perfect notes to continue their mission of bridging the east and the west.

Les Benjamins, known to be inspired by local stories, deep-rooted cultural influences and rituals, has officially entered the world of fragrances. And the leading regional contemporary fashion brand’s eponymous line consists of not two or three, but 10 individual eau de parfums, available in 50ml.

The decision to move into perfume was a long-time dream for the passionate scent lovers at the helm of the company, Head of Womenswear, Lamia Aydin, and the brand’s Founder and Creative Director, Bunyamin Aydın.

“Both myself and Bunyamin have long-layered and cultivated our personal fragrances by blending sometimes up to five different layers of oils, perfumes and ouds, so instilling this into Les Benjamins and getting to curate a new fragrance language for the brand has been a dream” Aydin, who spearheaded the collection, said.

“Liquid Gold” unites top notes of marine accords, melon and bergamot with rose, lavender and patchouli. Meanwhile, “Mystic Oud” is a synergy of floral, fruity and oriental notes, toying with the realms of spirituality and sensuality with notes of lychee, sweet amber, clove buds, orchid, violet and clove.

Once again looking to the region for inspiration, “Desert Dawn” lifts notes of saffron with cashmere wood, oud and magnolia to create a rich composition of floral notes. Meanwhile “Moroccan Musk” taps into the expansive idea of the endless deserts of Morocco, blending spice cumin and coriander with cedarwood, incense and amber in a bid to recreate the sensation of the desert heat on the skin.

From decadent woody florals to smoky floral accords, “Night Dew,” “Oriental Express,” “Vanilla Sky” and “Precious Petals” are some of the other noteworthy fragrances in the portfolio.

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