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Address Pays Tribute to 50 Years Of The UAE

To mark the 50th Jubilee of the UAE, the stunning Address Beach Resort in Dubai, has partnered with female-led homegrown business, Ineza, for a spectacular National Day installation.

In Jumeirah Beach Residences (JBR) and overlooking the Arabian Gulf, the iconic property features two 77-storey towers, consisting of 217 guest rooms and suites, exceptional dining outlets and excellent leisure and entertainment facilities.

Golden jubilee celebrations will take place at the highest outdoor infinity pool in the world, which overlooks the breathtaking views of Blue Waters Island. The luxurious hotel will boot an eco-friendly life-size mural artwork of the UAE flag.

Keeping in line with the UAE’s sustainable development vision, the balloons used in this installation are also biodegradable, which decompose at the rate of an oak leaf and are a more sustainable alternative.

Spread over 60 sq. meters, the UAE flag installation features approximately 1,000 patriotic colored balloons and giant floating letters that read “Year of the 50th”.

Ineza is a female-led UAE start up launched by two mothers who left the corporate sector to pursue their passion in curating luxury event and seasonal décor. Realizing a gap in the market for sustainable alternatives, Ineza was the first to introduce biodegradable latex balloons. The balloons used decompose at the rate of an oak leaf and Ineza promotes responsible disposal of these. With two years since inception, Ineza has worked with key luxury clients in the region whilst establishing a growing business, which has stretched into mural art and textured aesthetics.

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