UAE-based sister duo Nidhi and Rashi Sethi are revolutionizing beauty with premium, non-toxic, innovative, high-performance and mindful make-up with skincare-loving ingredients. Skin Story, their homegrown, versatile brand, is changing the landscape of make-up with the launch of three vegan multisticks that can be easily applied on lips, eyes or cheeks.
The cruelty and fragrance-free multisticks housed in aesthetically-pleasing tubes are available in three beautiful options. While “Legacy” has a rosy hue and satin-like texture, “Bold” is the perfect on-the-go contour companion. Meanwhile, beauty lovers can rehydrate their skin using “Bare,” the 50 SPF facial moisturizer stick that also doubles up as a primer.
“Growing up in the Middle East, beauty has always been a large focus point in our lives. Being brown-skinned has always made it challenging to find suitable makeup products that actually work,” Co-Founder Nidhi says.
Rashi, the other Co-Founder of the company that was Inspired by the sisters’ journeys navigating the world of beauty with sensitive skin, says: “Being allergic to chemically formulated beauty products from a young age made it challenging to find non-toxic beauty products. The need for women like us to be catered to has helped us create Skin Story Clean Beauty.”
Born with a mission to challenge make-up trends, empower and inspire, Skin Story carefully sources ingredients mindful of consumers’ safety, meaning the multisticks also come with peace of mind! They are thoughtfully-made in Korea, the holy grail of all things make-up and skincare, with avocado oil, japonica seed oil and marula oil. The brand has consciously ensured each multistick is created without any harmful ingredients or components such as parabens, silicones, sulphates, talc and mineral oil.