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Massimo Dutti Ventures Into The Beauty Realm

Spanish fashion house, Massimo Dutti, is best known for its classic tailoring and sophisticated approach to high street fashion is now making a foray into the world of beauty. Launching its own line of skincare, the brand is taking a gender neutral approach, whilst also taking a mindful step towards sustainable skin and body care.

The new range consists of four different fragrance themes, with each one having its own collection of perfumes, hand and body creams, hand gels, and body and hand washes.

According to the brand, the new skin care scents have been created using environmentally friendly ingredients that are inspired by nature including White Tulip and Barley, Chamomile and Sandal Wood, Cotton and Green Sage, and Juniper Berry and Ginger, which are each available in 50ml and 100ml sizes.

Massimo Dutti, for its new launch, has announced that it is committed to clean skincare formulations that hydrate, protect and revitalize the skin whilst also doing the utmost to protect the environment.

The ingredients are all naturally sourced and the packaging is eco-friendly, as well as aesthetically pleasing in neutral shades inspired by each fragrance collection’s natural ingredients.

The packaging is not color-coded to be targeted at any specific gender and are all unisex scents.

In line with the beauty launch, the brand has also just launched its Dubai Experience 21-22 ready-to-wear collection which consists of minimalist clean cuts and silhouettes – and the beauty line merges perfectly with this concept.

Massimo Dutti is a brand that first launched in 1985 as a menswear label, but expanded to womenswear a decade later. The label now has 800 stores in 76 countries across the world.

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