Nour Arida looks as cute and gorgeous as ever in Boucheron’s end of year campaign. The Lebanese model, entrepreneur and mother who never misses an opportunity to share her energy and creativity stars alongside other faces of the French house in the campaign titled “Together as One.”
BOUCHERON "Jack de Boucheron" L motif multi-wear long necklace with diamond-paved motif in yellow gold
The three-part series captures that immense joy of getting together with loved ones and experiencing precious moments during the festive season. And Arida, known for bringing a breath of fresh air to the digital scene, radiates excitement on her way to her family. Her impatience on the doorstep and the complicity of having a traditional family portrait taken add a sense of elation to the touching campaign too.
BOUCHERON "Serpent Bohème" 10 motifs bracelet paved with diamonds in yellow gold
While the jewellery takes centre stage, Arida, who has 9.8 million followers on Instagram as part of her ever-growing online community, reveals her style and desires. During her celebratory episode, the beauty signed with Elite Models Paris wears several pieces from the maison’s “Wladimir the Cat” collection. As well as the pendant, which is set with tsavorites and paved with diamonds, in white gold, Arida, 32, is seen with a matching ring.
BOUCHERON "Serpent Bohème" double motif ring, multi-motif pendant and S motif stud earrings paved with diamonds in yellow gold
The Founder of the Generation Peace kids clothing brand also opts for nine “Serpent Bohème” pieces from the jewellery, high jewellery and watchmaking house. In addition to the white gold Pompon necklace, she sports the 24 motifs multi-wear headband and the L motif pendant, all in white gold and paved with diamonds. The L motif ring also makes an appearance in yellow gold, while the 31 motifs necklace, is another yellow gold stunner, as is the 10 motifs bracelet, all paved with diamonds too. The stylemaker attached to family values is also spotted modelling the diamond paved XS motif ring in yellow gold, as well as two diamond paved S motif rings in pink and white gol
BOUCHERON "Wladimir the Cat" ring and pendant with diamonds and tsavorites in white gold
Filmed with Boucheron’s typical wit and free style, the series of videos also features house ambassadors Alexa Chung, Dongyu Zhou, Lu Han, Hannah Quinlivan, Youn-Jung and Rola.