Project bYouty is a multifaceted e-commerce platform and community centered around the billion-dollar beauty industry and its most significant investor: the conscious consumer. Offering amazing products from over 80 brands, the digital destination is anchored as the largest conscious beauty destination the Middle East has seen and is available to view in both English and Arabic. The Dubai-based destination retails cruelty-free, vegan, organic, halal, sustainable, homegrown and clean beauty and wellness brands, with cult skincare favorites and new brand discoveries mixed in equal measure.
Amy Wilkinson-Lough's “less is more” approach to beauty is refreshing, especially in a social media world where unattainable body and beauty ideals seem to rule.
— About Her (@AboutHerOFCL) July 28, 2021
Read our interview with the clean beauty pioneer: https://t.co/wPJSjZiduF
Now available in Arabic, the platform gives customers the option to choose their preferred language upon visiting the site.
Project bYouty first launched in English in June 2021, and the bi-lingual website appeals to both local and foreign markets in the Middle East. The Arabic version is available on the main website that can be switched over with the click of a button. All product names, descriptions, orders, and editorial content is available in Arabic.
Our curated edit of toxin-free, gentle options for skin, hair, beauty, and wellness products from @projectbyouty_ that are tailor-made for those undergoing cancer treatments and their after-effects.#BreastCancerAwarenessMonthhttps://t.co/5UarVTWl1F
— About Her (@AboutHerOFCL) October 7, 2021
Looking to lead the change in beauty, wellness and wellbeing, Project bYouty demonstrates its commitment to the region by investing in technology and making the platform accessible to more people.
Founder of Project bYouty, Amy Wilkinson-Lough says, “Project bYouty has always been about reaching as many people as possible and guiding them through a space which often feels so noisy and confusing, to be able to do that in two languages is a pivotal moment for us as a business, and a proud homegrown one at that.”
