Whether it’s spotted on Jennifer Lopez, Doja Cat, Lady Gaga, Beyonce, Bella Hadid or the countless other A-listers, Yeprem Jewellery is constantly turning heads and making waves. And now the UAE’s fashionistas and jewellery aficionados can create a commotion of their own in some brave, bold and eye-catching statement Yeprem designs with a little help from Al Fardan Jewellery. The chic, cutting-edge jewellery destination has further enhanced its offerings by becoming the first retailer in the UAE to supply designs from the family-run Yeprem Jewellery, which was founded in Beirut in 1964.
“I’m so excited to introduce Yeprem to the UAE and encourage women from across the region to embrace their femininity and discover new styles that bring out their own individual personalities,” Hasan Fardan Al Fardan, CEO of the Abu Dhabi-based Al Fardan Group, said. “Ground breaking and forward thinking, yet at the same time elegant and classic, the brand fits perfectly with our own unique identity and love for edgy and dynamic designs. I’m sure the pieces will be a big hit with all our customers, both new and returning, and I can’t wait to help our guests become better acquainted with them.”
A familiar sight on star-studded red carpets and at Hollywood parties, Yeprem’s exquisite range stands out with its revolutionary style. The jewellers that specialise in precious diamond jewellery make top quality wearable pieces of art featuring enticing one-of-a-kind designs. This makes the brand the perfect match for Al Fardan’s vibrant new concept, which boasts a range of classy and delicate looks designed to appeal to all ages and tastes.
Providing a gorgeous array of necklaces, rings, chokers, bracelets, hand pieces and pendants, the Yeprem collection is available alongside Al Fardan’s own personal collection of masterfully handcrafted pieces. Other international brands found at Al Fardan Jewellery include Repossi, George Hakim, Corum, Chaumet and many more.