Lana Al Baik & Parvane Barrett Star In Coach’s Campaign For Middle East Exclusive Collection
The collection’s pieces are a great way to instantly look stylish while having some fun in the sun….
Coach has ushered in “Signature Leather” for the region’s fashionistas who love the inclusive and courageous spirit of New York, the brand’s hometown. Dubai-based duo Lana Al Baik and Parvane Barrett introduce the Middle East exclusive collection in a campaign that was aptly filmed in the emirate, known for its cityscape backdrop that just happens to mirror the Big Apple’s energy and attitude.
In the campaign shot by Mateusz Stefanowski, Al Baik, a Palestinian-Syrian who has carved a career as one of the region’s It models, and Barrett, a renowned French-Iranian digital creator, showcase the stylish women’s collection while having oodles of fun in the sun. Featuring the house’s iconic “Signature” pattern embossed on polished pebbled leather, the collection includes the timeless “Willow” and “Tyler” silhouettes. There’s also an assortment of small leather goods in black, oxblood and dove grey colourways.
To create the campaign, the global fashion house founded in 1941 and now helmed by Creative Director Stuart Vevers collaborated with stylist Carmel Harrison and videographer Jear Velasquez.
Click through to see all the winning looks available at stores across the Middle East: