Saudi’s Riyadh Park is now home to a new and delightful retail destination, A Concept by MUSE. Conceived by the Chalhoub Group, the highly anticipated unique home-grown retail hub is where shoppers in the Kingdom can find a selection of curated hand-picked local, regional and international brands, particularly catering to the Saudi youth. Set in an area of over 1,270 sqm and offering over 1,200 products, the integrated shopping experience conveniently offers fashion, beauty and home decor options under one roof.
“This world’s first demonstrates our commitment to the Kingdom’s Vision 2030 and support to the country’s ambitions to make Saudi a world-class retail destination,” Bachar Sabbagh, Managing Director of Chalhoub Group in Saudi, said. “We look forward to marking similar milestones for the group in the future by creating more and more one of a kind retail destination.”
Described as a “truly unique redefined luxury destination” by David Vercruysse, President Managed Companies at Chalhoub Group, A Concept by MUSE features renowned brands making their debut in the Kingdom. These include Level Shoes, the biggest omnichannel footwear and accessory retailer in the Middle East, B8ta, Silicon Valley’s innovative consumer electronics and home goods, and Tanagra, known for its art de vivre and decorative pieces. Rising niche beauty brands like Ex Nihilo, Ghawali, Thameen and La Bouche Rouge also make it a must-visit. What’s more, the store is supporting creative Saudi youth by presenting local up-and-coming Saudi brands like Noms Life, Proud Angeles, Dania Shinkar, Cones & Rods and Kaf by Kaf. The labels were selected through the group’s Fashion Lab, which aims to continuously identify and foster innovative and disruptive Saudi fashion brands.
A Concept by MUSE’s launch happens to mark the one-year milestone anniversary of MUSE, the Chalhoub Group’s loyalty programme, the region’s first luxury one. It offers over 650,000 members in the Kingdom and 1.30 million members regionally exclusive access to new collection drops, exclusive events and memorable experiences.
The Chalhoub Group, a Dubai-based luxury retail leader and distributor in the Middle East, which opened in 1955, has been operating in Saudi Arabia for 30 years. And A Concept by MUSE jacks up its ambition and commitment to expand its presence in the Kingdom. The launch follows the group’s earlier initiative to support local Saudi designers by giving them financial grants to build their own fashion brands.