From its humble textile beginnings in Biella, Italy in 1911 to its historic introduction of color on the tennis court in 1973, the brand has always taken pride in creating designs as bold and breathtaking as its wearers moving seamlessly into the fashion market. With a philosophy of innovation and a commitment to performance and fashion, FILA continues to make a statement with styles that are novel in aesthetic and effective in function.
Now, making brand history, FILA, the leading international Italian brand known for its iconic tennis heritage, will be available to shop in Saudi Arabia with the launch of their pop-up in Riyadh Park Mall. From 20th September 2021, Riyadh customers are able to shop the FW21 collection.
In celebration of the launch into the Saudi market, FILA have shot their FW21 campaign in Riyadh with local faces Shouq, @ju8b.b, and Ashour, @our_ash7.
The collection marries function with form, as sportswear has become intrinsically linked with fashion. Beyond the playing field, it has been adopted into our everyday style and FILA has played an active part in this evolution since the 1970s, when it introduced bold colors and comfort to both the tennis court and its collections.
Riyadh Park is in the heart of Saudi Arabia’s capital. Being close to the City Center it provides an easy access to all visitors, shoppers and provides a unique shopping and entertainment experience.