Mrs.Keepa will be physically showcasing its spring/summer 2022 womenswear collection during Paris Fashion Week. The Dubai-based brand helmed by Creative Director Mariam Yeya is set to present its “Harmonious Chaos” collection on September 28 at Palais De Tokyo. Mrs. Keepa, one of the labels invited to be a part of the Féderation de la Haute Couture et de la Mode’s “Welcome to Paris” initiative with the Arab Fashion Council, will also be part of the Paris Fashion Week Trade Show Partner TRANOI.
For the new collection, the half-Egyptian half-French designer who uses fashion to explore and combine contrasting and overlapping cultures has united relaxed shapes, playful proportions and rich colours and made them the main focus of the collection. Yeya, known for her fondness for the classic appeal of diva-esque glamour, infuses contemporary-cool with evening-ready drama and easy wearing basics with edgy detailing. And whether it’s cut out and strappy maxi skirts, flared camouflage cargo pants or standout sleeves, the cuts are undoubtedly for women who like to make an entrance.
Yeya launched Mrs. Keepa, the part architectural, part avant-garde brand that’s on the border of ready-to-wear and couture due to the designer’s love of blending tailoring and sportswear, in 2016. The creative is inspired by a patchwork of evolving identities and her own dual heritage and has developed an aesthetic that fuses the effortless French flair she grew up around with the multicultural details she later discovered on the streets of modern Dubai.
Yeya’s collections are designed to celebrate the female form through empowering silhouettes that have a retro-futurist charm and usually feature fun facets, exaggerated volumes, head-turning patterns and kaleidoscopic hues. The designer who pushes boundaries is also renowned for her intelligent designs, using a strong arts-and-crafts mentality to repurpose dresses into shirts, kimonos into skirts and scarves as belts.