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Add This Inspiring Book To Your 2021 Reading List

Award-winning Hanane Benkhallouk’s “Seeds of Change” is loaded with ideas for today’s frontrunners, businesspeople and trailblazers.

In her inspiring and decidedly relevant new book, Hanane Benkhallouk shows readers how to accept change, blossom and remain significant in an increasingly uncertain world. “Seeds of Change,” which is now available via major players in the global book distribution field, is a candid, well-thought-out hands-on toolkit and guide for anyone who wants to learn how to surf and come out on top during this wave of disruption.

In the book that is anticipated to have an inspiring and profound effect on its target audience, the Moroccan Dubai-based author, senior consultant, entrepreneur and global speaker delves into the five steps or SEEDS. As well as clearly explaining Sense, Engage, Empower, Develop and Sustain, Benkhallouk, who has work published in “Harvard Business Review” and “Forbes Middle East,” supports them. The regular advisor to corporations, government institutions, NGOs and SMEs offers practical, easy to follow tips and strategies for readers to implement in their context. With case studies and insights based on the latest research into organisational behaviour and neuroscience, “Seeds of Change” provides its readers with what they need to shift their mindsets and create new ways of thinking.

The book, published by Passionpreneur Publishing, is now available through the IngramSpark distribution network and other affiliates which will cover print-on-demand across the UK, Europe, USA, Australia, New Zealand and the Middle East. The e-book is available in 25+ online bookstores like Amazon, Kindle, Barnes & Nobles and Apple Books in the Middle East.

About Hanane Benkhallouk
Known for building human-centric business models and creating cultures of innovation, Hanane Benkhallouk is armed with over 20 years of diverse professional experiences in international markets, including the USA, Africa, the Middle East and Asia. The Casablanca-born multi-hyphenate is a certified culture change and innovation strategist with a Bachelor’s Degree in International Business from Morocco’s Institut Superieur du Commerce et Administration des Entreprises and an MBA in Marketing and Finance (with distinction) from the New York Institute of Technology. She started her career while she was studying in New York, founding Concept to Completion, a consultancy firm that offered business solutions to micro entrepreneurs and small businesses, helping them in business planning, marketing, sales, branding, franchise development and human resource management. The company later became a more structured services provider to entrepreneurs, building on her inborn coaching and mentoring skills.

Soon after moving to Dubai in 2005, the go-getter was cherry-picked by The Mohammed bin Rashid Al Maktoum Foundation as the Manager for Innovation and Entrepreneurship. Benkhallouk was in charge of initiating innovation and entrepreneurship programmes across the Arab world and had the duty of managing international and regional outreach multi–projects. She was a central figure when it came to the Sawaed Challenge Fund, a programme aimed to bolster talented entrepreneurs’ skills across the region.

While climbing up the success ladder, Benkhallouk has held top positions in sales and marketing, communications and business development. She has aided Fortune 500 companies, multi-nationals, governments, local players, SMEs and non-profit organisations across various industries as a solution partner. Her forte is helping them in developing business strategies that drive vision, performance and creativity. Her sustainable strategies and business plans are renowned for gaining sales, profits and market shares while creating an inclusive and engaging work culture. Benkhallouk is also behind Tawazoun, a think-tank community that backs diversity and gender balance. And she is the Co-Founder of Sustain Leadership consultancy, a boutique firm specialising in strategic management, innovation and change management.

In addition, Benkhallouk supports various social initiatives and participates actively in associations that work on women's empowerment and female entrepreneurship in Morocco and the Arab region. As well as being a mentor and Co-Founding member of the LINK, a UAE-based mentoring initiative for professional women, she is Vice President of the Dubai chapter of Soroptimist International, a worldwide scheme that emboldens women and girls. Plus, Benkhallouk is a Strategic Partner and member of the advisory board for Challenge to Change ME, the Middle East’s first mental wellness network for women, and she is involved with Lean in Arabia too.

Some of the awards the inspiring Benkhallouk has earned include a Saphira Award by the Moroccan government, Woibex’s Excellence Award for Women Leaders in the Middle East and the prestigious Alleem Woman In Leadership Excellence Award. She also nabbed the Game Changer Excellence Award by the Middle Institute of Excellence in 2019 was a finalist at the Arab Women in Leadership and Business Summit in 2020. 

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