She already has actor, philanthropist and producer to her list of stellar achievements, but that’s not stopping the dynamic Priyanka Chopra-Jonas to keep going from strength to strength. The Indian talent, one of a few who managed to move from Bollywood to Hollywood, can now add Max Factor global ambassador and creative collaborator to her impressive CV.
Chopra-Jonas, who had a brief music career too, will be the face of major beauty campaigns and product launches for the pioneering cosmetics company throughout 2021 and beyond. And it all starts with the new Facefinity All Day Flawless Airbrush Finish 3in1 Foundation campaign.
The brand, which was founded during Hollywood’s Golden Age by Polish-born Max Factor, a visionary makeup-artist, wig maker and inventor, has a refreshed approach. It is focusing on empowering its community to step into the spotlight by co-creating effortless transformation via its portfolio of products. And as a multi-faceted philanthropist, UNICEF Goodwill Ambassador and advocate of women around the world, Chopra-Jonas is a top champion of the confidence-building that comes with transformation, driving relevant and purposeful conversations that inspire today’s women. She will be joined by a network of international make-up artists who will continue to provide an expert professional lens on how to use Max Factor products to deliver the painless change.
“A brand with a rich heritage that spans more than 100 years, Max Factor is behind the most iconic and effortless beauty transformations in pop culture, and I am honoured to be collaborating as their new global ambassador," the stunning 39-year-old Chopra-Jonas said in a statement. “Confidence can be someone’s most powerful asset, and it’s important to trust that your beauty products will deliver. From make-up artists to people all over the globe, I know I’m in good company in sharing my excitement for Max Factor’s new product launches and I’m proud to be part of the brand’s next chapter.”
To initiate the partnership, Chopra-Jonas stars in the first creative spot launching Max Factor’s new FaceFinity All Day Flawless Airbrush Finish 3in1 Foundation. The star with over 70 films to her name was very involved in the language used in the spot, ensuring its authenticity to her voice and her personal experience with the brand and the product. It is the first foundation created by the brand to combine primer, concealer and foundation to effortlessly transform the look of your skin giving you a professional airbrush finish.