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Arab Owned Label Joins The London Fashion Week Calendar For SS2022

Meet Noon by Noor!

Noon By Noor is a luxury womenswear brand established in 2008 by cousins Shaikha Noor Al Khalifa and Shaikha Haya Al Khalifa. The Bahraini designers serve a global customer base and audience and we can see why it appeals to so many…

Noon by Noor’s modern aesthetic and ethos fuses understated luxury with a sense of self-assured femininity. Relaxed silhouettes and intricate details combine with a deep appreciation of masculine dress codes, to create signature pieces: a perfectly tailored blazer and oversized shirt, fundamentals that continue to define the designers’ vision.

The Arab owned label’s design philosophy dedicates its mission to timeless wearable pieces that are constructed and adorned with exquisite details. Precise yet relaxed crisp-cotton shirts that riff on masculine codes are worn under immaculately structured tailoring and paired with impeccably tailored trousers. Taking a minimal approach to style, the brand focuses on and sources the very finest quality fabrics and materials – understated yet truly luxurious.

Having previously shown at NYFW for over 16 consecutive seasons, Noon By Noor is excited to announce its participation in London Fashion Week to present its upcoming “Collection 2 – Spring 2022” on Saturday, 18th of September 2021 for the first time.

In 2020, when the world came to a standstill, Noon By Noor tuned into the silence and rethink the way forward. Noon By Noor has spent the last year re-engineering its collections, e-commerce store and launched Collection 1 in August 2021. With over a decade of history, Shaikha Noor Al Khalifa and Shaikha Haya Al Khalifa are thrilled to introduce the next chapter of the Noon By Noor brand and expand the brand into the European market. 

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