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Take A Walk On The Wild Side With This New Huda Beauty Drop

Awaken the animal within with Huda Beauty’s latest eyeshadow drop.

According to the iconic Arab-owned cosmetics brand, “it's an eyeshadow jungle out there.” But fear not, Huda Kattan has cherry-picked this season’s fiercest color combos for her new limited-edition Wild Obsessions eyeshadow palettes. Whether you want to go full-on ferocious or tame your wild side, this new collection of on-the-go mini palettes have the perfect mix of nuanced neutrals and pops of color.

“This past year has been wildly transformative so I wanted to ignite the powerful animal in all of us by creating four limited edition eyeshadow palettes that would allow you to both tame your inner feline or embrace your wild side in the sweep of a brush,” says Huda Kattan.

The new mini palettes have been inspired by four of the most powerful wild animals, the jaguar, python, chameleon and tiger, and each has been carefully curated around the attributes of the animals: seductive, intuitive, strong, courageous. The palettes contain nine velvety hues, and feature a multitude of buttery mattes, 3D metallics and shimmery sparkles in complementary fierce tones, with each palette designed to highlight, line, and define the eyes.

Effortlessly easy to master, each high-pigmented palette features four delectable finishes in nine complementary hues created to shade, highlight, and define the eyes in an endless array of wild beauty looks for every occasion. The 3D Metallics are super lightweight to the touch, loaded with multi-reflective metallic pigment, and armed with an ultra-foil or high sparkle finish.

The multi-dimensional shades create a diverse array of finishes depending on the applicator used from a soft, sultry glow when applied using a dry, fluffy brush to intense high shine foil when applied with a damp flat or liner brush.

The texture of the eyeshadows has been reworked for this limited edition series, created with a 3D embossed python print for the wildest touch. Foil metallics are creamy to the touch while remaining super-pigmented giving a high-shine finish.

Huda and her team created a unique feline dotted pattern only available in the WILD JAGUAR palette, and a swirled foil metallic only available in the CHAMELEON palette.

Huda suggests that the perfect way to start is to prep your lids with Huda Beauty’s Black & White Matte Basics’ Melted shadows to deepen or brighten your final eye look. Then start off by building your base with one of the buttery matte shadows from the new Wild Obsessions palettes. Pick up the high-pigmented metallic shades using a dense flat brush and press onto the lid for a soft metallic finish. If you’re after a fuller coverage foil effect, add a layer of a metallic shade by firmly pressing the pigment on with your fingers or sponge applicator. Sweep the 3D shadows over the lids with a flat brush for an all over multi-chromatic look, or with your finger for a more intense shine. Want to go full-on ferocious? Use a damp brush which will leave an extreme, fiery foiled effect. 

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