Qasimi believes in being charitable, and is re-issuing its signature “Don’t Shoot” t-shirt in a charitable effort to raise funds for Lebanon via humanitarian organization Save the Kids International, a year after Lebanon suffered the devastating effects of the Beirut blast, the COVID-19 pandemic and ongoing political unrest. August and September sale proceeds from “Don’t Shoot” t-shirts will be donated to the charity.
The t-shirt is a semi-replica of one originally worn by journalists in Lebanon during the Civil war, which were offered to journalists with the text written in English, French and Arabic in bold red lettering to make them easier to identify, offering protection.
Last year, the t-shirt was sold to raise money for the Lebanese cause. After the Lebanese capital of Beirut suffered the port explosion on 4th August 2020, the Emirati label donated all proceeds from the t-shirt to the Lebanese Red Cross.
The basic tee was first released in the label’s AW 2017 collection, and in 2019, Georgian designer Demna Gvasalia’s Spring 2020 collection for Vetements also caught the attention of the Arab world for featuring the same T-shirt in its collection. Founded by the late Khalid Al-Qasimi in 2015, Qasimi is now spearheaded by his twin sister Hoor Al-Qasimi, who took over after he passed away at the age of 39 in London in 2019.