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Emaar’s Giant HD Screen Adds to Dubai’s World Record Tally

Dubai, the city known for breaking world records of all kinds, has done it again with The Dubai Mall’s massive 820-panel high-resolution video wall.

Being the world’s largest and most-visited retail and entertainment destination means The Dubai Mall is always making headlines. And now, apart from the wealth of shopping, entertainment and dining options, you have an additional reason to visit the mall located in Downtown Dubai.

Emaar Entertainment recently uncovered a record-breaking organic light-emitting diode (OLED) screen. The new screen, which is fastened above the front facade of the giant 10 million-litre tank at the Dubai Aquarium & Underwater Zoo, has received three Guinness World Records, in partnership with LG. As well as being the largest OLED screen, it is the highest resolution video wall and the biggest high-definition video wall.

Comprising of over 820 malleable OLED panels, which allow the screen to emanate light without the need for backlighting, the thin and flexible high-definition screen provides wider viewing angles to make the most of spectacular images and enthralling colours. What’s more, the screen is able to curve, a truly unique feature. This allows visitors to see it mimicking the rolling waves of the ocean, making it the perfect complement to the tank showcasing an array of sharks and rays, including the largest collection of Sand Tiger sharks in the world.

"Emaar Entertainment continues to push the boundaries and achieve greater highs through innovative installations and attractions,” Maitha Al Dossari, Chief Executive Officer of Emaar Entertainment, said. “We're committed to delivering the best in the industry and are honoured that the new OLED screen at Dubai Aquarium & Underwater Zoo has received three Guinness World Records achievements, underpinning our commitment to pioneering innovative attractions, continued advancements in technology and digital attractions, and inspiring joy."

“The multiple records perfectly complements the advanced technology that we know Dubai is known for,” Talal Omar, Middle East and North Africa Country Manager for Guinness World Records, said. “We are proud that Guinness World Records was able to yet again provide a platform to recognise and share amazing moments, always eager to showcase these records, and give companies or individuals a chance to be a part of an 'officially amazing' experience."

The record comes following the 2015 achievement by Emaar Entertainment, a leisure and entertainment subsidiary of Emaar Properties, which owns the Downtown Dubai area that includes The Dubai Mall.  The Dubai Ice Rink and World Top DJ broke the Guinness World Records for Longest DJ relay.

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