If you’re a modest dresser looking for a spectacular abaya or kaftan that reflects your true personality, Kayfi has the distinctive piece you’re after. The Middle East’s newly launched modest brand also has a variety of jackets, dresses, jumpsuits, tops, pants and skirts, and with their exclusive fabrics, classic silhouettes, luxurious textures and intricate design and detailing, they can really help you up your style ante this summer.
“We are truly happy and excited to launch Kayfi in the Middle East and bring a spectrum of fashionable and trendy Modestish clothing for the women residing in the Middle East. Our brand symbolises freedom, style, a distinctive personality as well as value for money,” the team expressed in a statement.
For its first collection, the modern, transformative brand that believes in freedom of expression has introduced “70s Sun Baked.” Inspired by 70’s pantones, silhouettes and striking styles, the pieces feature a wide variety of geo printed, water-coloured, conversational and ditsy prints. Coming with a luxe feel, the collection includes some refreshing and vibrant hues, including Canyon Rose, Buttercream, Evening Blue, Copper Tan and Poseidon.
Some of the standout collection pieces from the homegrown brand that was founded in 2020 include the “Haute Manteau” deep claret tie-up abaya, perfect for a little fun under the sun. Additionally, there’s a ruffled-up kaftan in Kayfi's Surf Spray green, which falls from the top in an A-line flare to a midi length, and the “Dreams of a Safari Tunic” in Kayfi's signature print. The pattern conjures up an artist's charcoal drawing of a classic summer safari adventure. A bohemian fantasy-like dress, which comes in a bubbly champagne colour and a sweet empire waistline with an inverted V, is also on our wishlist.
To make purchasing a cinch, the brand that help fashionistas accentuate a unique and bold aesthetic, whilst being grounded on culture and faith, has launched its e-commerce store. The website, www.kayfi.com, is available to all residents in the UAE, with shipping soon to begin in Oman. Designed by an innovative in-house team, it provides a creative online retail experience by using the latest tech stack and UX design allowing women to let their personalities and unique sense of style shine.