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Herrera Beauty Launches In Riyadh

Carolina Herrera’s beauty division is highly coveted for its stunning, wearable, packaging and highly pigmented shades. The fashion label best known for its take on the classic white shirt, is proud to be launching Herrera Beauty in the Kingdom of Saudi Arabia for the first time at Harvey Nichols Riyadh, Al Faisaliah Mall.

Blurring the line between beauty and jewelry, this sophisticated collection wasn’t just designed to be worn, it was designed to be flaunted – unapologetically. Developed by Beauty Creative Director Carolina A. Herrera in close collaboration with Carolina Herrera Creative Director Wes Gordon, and Carolina Herrera Makeup Consultant Lauren Parsons, the brand’s first makeup line is a completely new and disruptive way of thinking about beauty.

“Traditionally, makeup is something that you keep out of sight whether on your bathroom shelf or in your vanity pouch. But it’s such a personal form of expression, why shouldn’t you wear it? Literally! We wanted to give women an opportunity to wear their make-up like a piece of fabulous jewelry,” says Carolina A. Herrera, Carolina Herrera Beauty Creative Director.

Breaking all of the makeup rules, the brand believes that the ultimate form of self-expression, is the ability to embody Carolina Herrera’s joyful, larger-than-life approach to fashion, reflecting the brand’s ethos of “alegría de vivir.” Fulfilling the modern woman’s every makeup requirement and more, it’s a celebration of beauty and the freedom to express oneself in a daring, authentic way.

Speaking about the bright and playful collection of ready to wear makeup, Carolina Herrera Global Makeup Consultant, Lauren Parsons, says, “From the start of our collaboration, the main focus was to create a makeup line of modern, fresh textures and colors that would suit everyone.” When it comes to the language of color, no one speaks it quite like Carolina Herrera, and this new makeup line is no exception. Packed full with a palette of vibrant hues, the lipsticks are an invitation to celebrate optimism and irreverence – perfect for the Saudi women who like to make a statement with their makeup.

“The Herrera woman is the one standing out in a bright pink coat, when everyone else is in black. I wanted to translate the joy and exuberance of our collections into the Herrera Beauty line. The idea that a dress or an outfit can lift your mood and bring you happiness is a simple yet powerful concept, and I feel that makeup should be the same,” added Wes Gordon, Carolina Herrera Creative Director.

A quintessentially New York collection, each product in the line is made to be applied and worn on-the-go thanks to a range of accessories and charms inspired by the House of Herrera’s most emblematic design codes – from the iconic polka dot to the brand’s flagship Madison Avenue townhouse’s tartan tiles. With a selection of cases in ten iconic prints on offer, the collection is designed to look as simple or as elaborate as the occasion requires. Each lipstick comes with a sleek gold ring that can be clipped on to virtually anything, whilst the compacts feature a beetle embellished ring holder making as nomadic as a smartphone. Add to these a range of signature tassels and charms to complete the finished piece, and the combinations are literally endless. Wear them, gift them and adapt them to your uniquely personal style. 

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