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The Kardashians No Longer Top The Instagram Rich List

Who took their place?

The world’s leading Instagram planning and scheduling tool has released its fifth annual Instagram Rich List, based on internal and publicly available data. The scheduling tool has revealed the highest earning celebrities and influencers on the social media platform, as well as industry specific stars, including sporting athletes, fitness, and beauty and lifestyle influencers.

In this year’s list, Cristiano Ronaldo has taken top spot for the first time, as he obtained the highest ever amount in the list's history, banking an average earning of $1.6 million per post. It’s also the first time in five years that a Kardashian or Jenner hasn’t ranked in the top three, as Dwayne Johnson and Ariana Grande take second and third place.

Despite this, women continue to dominate the annual leaderboard accounting for 56% of the highest-earning influencers on Instagram in 2021. Now in its fifth year, the annual list has become a barometer of Instagram influence. This list is based on how much each user can charge for a single Instagram post, which in some celebrity cases can be as high as $1.6 million USD.


A post shared by Kylie (@kyliejenner)

According to, Cristiano Ronaldo has placed number one on the list for the first time this year, earning more than $1.6 million per post on average, knocking Dwayne ‘The Rock’ Johnson down to second place after he dethroned Kylie Jenner in 2020. This is the first time in the list's history that a Kardashian or Jenner hasn't had a top three ranking, as Ariana Grande comes in third.

Since last year, the footballer’s estimated cost for an Instagram post has increased 54% from $889,000 per post, moving him up the list two places. Despite this the platform found that women are continuing to dominate the leaderboard accounting for 56% of the top 100 highest earning influencers on Instagram in 2021.  

The top 10 in the 2021 Celebrity Instagram Rich List are: 

Cristiano Ronaldo - 303 million followers - $1,604,000 per post 

Dwayne Johnson - 247 million followers - $1,523,000 per post 

Ariana Grande - 245 million followers - $1,510,000 per post 

Kylie Jenner - 242 million followers - $1,494,000 per post 

Selena Gomez - 239 million followers - $1,468,000 per post 

Kim Kardashian - 230 million followers - $1,419,000 per post 

Lionel Messi - 220 million followers - $1,169,000 per post 

Beyonce Knowles - 187 million followers - $1,147,000 per post 

Justin Bieber - 179 million followers - $1,112,000 per post 

Kendal Jenner - 170 million followers -$1,053,000 per post 

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