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JA x NSF: Californian Loungewear With Unapologetic Middle Eastern Touches

This collaboration with Jacquie Aiche, who has celebrity fans like Gigi Hadid and Shanina Shaik, is the answer for those who want to relax without compromising on style this Eid…

Just after joining hands with Fashion Trust Arabia for a limited-edition collection, Jacquie Aiche has dropped another collection that resonates in the region. While the newest collab by the Egyptian-Native American designer behind the luxury fine namesake brand concentrates on elevated sweatsuits rather than gemstone shaker beaded necklaces, as usual the details pays homage to the Middle East.

In her second collection with NSF’s Nick Friedberg, Aiche, who launched her celebrity-loved brand in 2008, has added classic JA motifs, including the evil eye. And the LA-based designer’s luxe bohemian aesthetic beautifully blends in with the premium lifestyle apparel brand’s unique style.

The pieces in the new “JA x NSF” collection make for perfect everyday essentials, whether paired together or separately. Exuding a laid-back, luxurious California vibe, they come in soft textures and stunning designs in a colour palette that is reminiscent of the recurring theme in Jacquie Aiche jewels, Mother Nature. And, of course, adding some of Aiche’s sensual jewellery with a rebellious edge, which is made to empower and create positive energy, is the ultimate way to top things off.

“I’ve been such a fan of NSF for years, so this collaboration is very special to me. It really is like a manifested dream,” Aiche, who has a strong connection to healing crystals and precious stones, said while commenting about the collaboration. “Nick has a grounding presence that is so inspiring and you can feel it in his designs. We wanted our NSF x JA sweatsuits to really feel like something special.”

The collection is available online at and

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