Project bYouty is a multifaceted e-commerce platform and community centered around the billion-dollar beauty industry’s most significant investor: the conscious consumer. Now launched and up and running, with more than 80 brands, the digital destination is anchored as the largest conscious beauty destination the Middle East has ever seen.
The Dubai-based destination retails cruelty-free, vegan, organic, halal, sustainable, homegrown and clean beauty and wellness brands, with cult skincare favorites and new brand discoveries mixed in equal measure.
Speaking about the new platform and how it taps into a community of people, both men and women, who choose to be mindful of their consumption choices, Amy Wilkinson-Lough, founder of Project bYouty says, “Project bYouty will be the conduit for conversation; conversation I hope will inspire women and men to talk more openly and shop more consciously, the last two years have offered us all a chance to reflect. Now, more than ever I don’t believe anyone presented with an alternative would deliberately shop a brand or use a product they know tests on animals or uses questionable ingredients let alone does damage one way or another to the environment.”
The site has secured exclusive and regional first brands such as True Skincare, Votary, Mal & Mod, Masktini, Augustinus Bader, Grown Alchemist, Emma Hardie, Davines, Bynacht, UpCircle, War Paint For Men and many more. All brands on the site have been purposefully curated and have at least two of the six Project bYouty attributes, cruelty-free being a non-negotiable facet. Shop here.