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The Arab Beauty Brand Should Be in Part of Your Skincare Ritual

Now available in the Middle East, Whind is the Arab owned, global skincare brand to know about.

Launching in April 2021, Whind was founded by Moroccan, Hind Sebti, former beauty executive at Procter & Gamble and L’Oréal and founder of Waldencast and already has two trailblazing products that beauty buffs are dying to get their hands on: the Marrakech Light Illuminating Magic Oil and Sahara Silk Vanishing Cream Exfoliator.

For Hind Sebti, Whind began when she recollected on her 18 year beauty career across France, the UK and the US, along with her Moroccan heritage. “I dreamt of a beauty brand that would be an antidote to the cold, functional and soulless sea of sameness; one that would radiate the glow and warmth of our culture, inside and out.” She continued, “My professional experience taught me to seek science-led formulas, and my roots pushed me to infuse them with magic, through sensoriality at every point. I call it Warm Science TM, a powerful form of alchemy that delivers superior performance through joy; because when you enjoy something enough to use it regularly, high performance becomes hyper-performing.”

Whind hopes to embody a new kind of beauty: One that is both effective and evocative through formulas that are sensorial but rigorously science led. Whind’s unique blend of high performing active ingredients paired with nourishing textures and transportive scents, create products that are addictive to use and deliver extraordinary results. Its debut collection is infused with the warm and sensual scent of Amber.

In two steps, Whind guarantees hydrated and nourished skin:

Step 1 is Sahara Silk Vanishing Cream Exfoliator: This non-abrasive, creamy, exfoliating mask helps gently lift dull, dead skin cells, promotes cell renewal and gently polishes. It is powered by Whind’s Triple Active Complex, a unique blend of pomegranate enzymes (as powerful as glycolic acid but gentler on the skin), Rhassoul clay and rice bran, enriched with Argan and almond oils to lock in moisture.

Step 2 is the already iconic Marrakech Light Magic Illuminating Oil: A non-comedogenic, nutrient-dense yet fast-absorbing luxurious face oil. This carefully calibrated blend of 9 antioxidant and vitamin-rich sun oils, deeply nourishes and locks in moisture for skin that feels smooth radiant, providing instant glow and the perfect base for makeup. This is the oil that even non-oil lovers love!

All of Sebti’s products are delivered with light, warmth, and a keen attention to have a gentle footprint in the world: all products are dermatologically tested, vegan, cruelty free and carbon neutral certified, and the packaging is at least 90% recyclable with a commitment to build towards 100%.

Stay tuned as the brand will introduce a plethora of “Warm ScienceTM” powered products in the coming months, from next generation detox masks and luscious jelly cleansers to cream-to-oil night masks. The beauty brand’s products are now available online with global free shipping at

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