As part of Cartier’s strong commitment to connect with its community within the Kingdom, the maison is offering Jeddawis and visitors to the port city of Jeddah a chance to see its timeless designs all under one roof. The French luxury goods conglomerate has come up with “Jeddah Icons,” a new pop-up exhibition that gathers its most iconic watch and jewellery pieces all together for the first time in the Saudi city skirted by the Red Sea.
Located in Al Khayyat Center, the exclusive and memorable experience is a celebration of Cartier’s culture of design. The presentation is an extraordinary opportunity for enthusiasts to check out some of Cartier’s most fascinating pieces, which embody that distinctive spirit of boldness, attention to detail and expert craftsmanship. While at the pop-up, visitors can also get an insight into Cartier’s four distinct jewellery design principles: purity, the accuracy of the shape, the precision of proportions and precious details.
Iconic watch shapes, whether square, curved, rectangular or oval, have become original signatures at the maison, which was founded in 1847 in Paris by the jeweller Louis-François Cartier. The heirloom watches on display include the “Tank,” first designed in 1917 by Louis Cartier. Worn and loved by style icons like Diana, Princess of Wales and Jacqueline Kennedy Onassis, few watches are as famous and identified throughout the globe. The “Ballon Bleu de Cartier,” which gives new meaning to round design, the “Santos de Cartier,” created in 1904, and the “Panthère de Cartier,” a work of art through clean lines, are also part of the display.
Meanwhile, exceptional jewellery pieces include some of Cartier’s most reconisable and intelligent designs, including the uncompromising “Juste un Clou,” which transforms the shape of a nail into a precisely-proportioned bracelet. The “Trinity” ring, seen on the likes of Madonna, Natalie Portman and Anne Hathaway, also features in the exhibition. Made up of intertwined bands, the original comes in three colours of gold: white gold for friendship, pink gold for love and yellow gold for fidelity. Then of course, there’s the other enduring tribute to romance, the “Love” bracelet, an icon of clean lines and one of the maison’s standout pieces thanks to the screw motifs.