Meet The MatchesFashion 2020 Fashion Trust Arabia Winners
Addison Rae wearing Andrea Wazen pump
Fashion Trust Arabia (FTA) is a non-profit initiative that aims to support fashion designers in the MENA (Middle East and North Africa) region. A unique philanthropic initiative, the initiative focuses on scouting, funding and nurturing design talent across the MENA region, while bringing global awareness to its burgeoning fashion industry. It is the first and only prize that provides financial, business and mentoring support to emerging local designers in the region. FTA was launched in 2018 under the patronage of HH Sheikha Moza Bint Nasser as honorary chair and is co-chaired by HE Sheikha Al Mayassa bint Hamad Al Thani and Tania Fares.
The partnership with Fashion Trust Arabia (FTA) is part of MatchesFashion’s commitment to champion emerging designers on a global level. The designers launching on MatchesFashion were the selected winners of the FTA 2020 Awards, by a panel of leading industry experts. Natalie Kingham, MatchesFashion Global Fashion Officer and member of the FTA Advisory Board, stated, “We are so proud to continue our partnership with Fashion Trust Arabia. Championing global design talent has always been at the heart of our business and Fashion Trust Arabia has opened up a great opportunity to shine a light on new and innovative designers from the MENA region.”
In addition to receiving financial support of up to $200,000 from FTA, designers are also part of a yearlong mentorship program with the MATCHESFASHION buying team and have participated in digital workshops with the business leaders in content, communications, branding, logistics and e-commerce.
MatchesFashion will continue to collaborate with FTA for the 2021 Awards as their global retail partner and will be offering the mentorship program to the winning 2021 designers.
The FTA 2020 designer winners are now available to shop in 5 Carlos Place and online at MatchesFashion.com.
The winning designers for this year’s edition are:
