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Huda Beauty & Wishful Land on Asos

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It's fair to say that Huda Kattan’s lust worthy makeup and skincare products have dominated the world – of beauty, and making her products even more accessible, the beauty mogul has now launched both Huda Beauty and Wishful skincare on

Better known for its quick and easy access to everything from fashion, shoes, accessories, and hundreds of brands all on one easy platform, Asos’ Face + Body section is the ultimate one-stop destination for skincare, haircare, makeup, tanning and everything in between.

Stocking over 200 new, cult, and exclusive brands with over 10,000 products to choose from, Asos’ vast Face + Body offering allows 20-somethings to express themselves, however they choose to do so.

On Monday 26th April 2021, Asos added the internet-breaking beauty brand Huda Beauty to the Asos Face + Body family. Founded in 2013 by Hollywood-trained makeup artist and self-made mogul Huda Kattan, along with her two sisters Alya and Mona, Huda Beauty is the makeup sensation that’s taking the world by storm. With an Instagram fan base more than 47 million strong (and counting), it’s the ultimate go-to for instant glam.

Launching with Huda Beauty and WISHFUL skincare, there’s something for every customer; whether they’re looking for wow-worthy makeup looks or radiant, dewy skin and to celebrate the launch in true Huda Boss style, Huda has hacked into Asos, spilling everything from style advice to her fav products and beauty tips with a series of exciting surprises for Asos customers hidden along the way.

“It’s official – I’ve launched on Asos! I’m super excited that Asos customers can now shop our all-time best-selling beauty faves. Keep your eyes peeled for plenty of selfie-worthy beauty hacks and a couple of special appearances from me, too,” said Huda Kattan. 

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