The House of Karl Lagerfeld, founded by the man renowned for shaping Chanel as we know it today, shares the iconic vision and design aesthetic of its founder, Karl Lagerfeld, fused with a futuristic spirit. The brand celebrates his colossal legacy and breathes his passion, intuition and inexhaustible creativity into the core of its DNA – hence why the label is so loved in the MENA region.
Making the label even more accessible when physically going to a mall or a store may be an obstacle, Karl Lagerfeld has launched karl-me.com in the region. The localized microsite will serve the UAE, KSA and Kuwait regions.
The microsite inaugurated on April 26th will showcase content from the World of Karl and current collections including women’s and men’s ready-to-wear, footwear, and bags.
Available in both Arabic and English, the new site is set to feature global and local editorial content, such as exclusive influencer and editorial shoots in the Middle East. Customers can explore the current collections with the opportunity to reserve their favorite items via the provided “click and collect” service, which allows them to collect and purchase the items at their desired store. If the customer would prefer to shop directly online, they can do so from the microsite when they click the Karl.com button linking to the global e-commerce website.
The microsite launches with the Spring Summer 2021 collection, inspired by one of Karl Lagerfeld’s favorite fascinations: the future. This season’s signature styles fuse feminine and futuristic details — think iridescent colors, transparent fabrics and structured silhouettes — for a chic take on Karl Lagerfeld classics.