If you’re one of the many who recently highlighted the importance of looking after Mother Nature during Earth Day, you’ll surely be excited to learn about Kind By Design, the company making waves with its sustainable and organic products. The female-led venture, launched by Sophia Sheikh and Lale Faheem in 2020, is fuelled by the passion to design simple, science-led and kind solutions to everyday problems.
“With an increased amount of time being spent at home, we are more conscious of the products we use around us and our families. Candles are a great addition to any room; however, we wanted to go beyond just a pleasant smell and nice-looking accessory. We are mindful of the air we breathe in, and we wanted our candles to reflect that. We aim to offer aesthetically pleasing objects, but with a higher purpose in mind,” Sheikh said about the company that is driving positive impact and helping shape sustainability discussions in the UAE.
The co-founders who have a wealth of experience in healthcare, marketing, operations and investments in emerging markets are dedicated to working with a collective of homegrown businesses. They support those that were affected by the pandemic by collaborating with their niche expertise and creating partners of choice relationships.
The Kind by Design launch range features a novel collection of hand-poured beeswax candles, known to naturally purify the air and burn up to four times longer than standard alternatives. Beeswax candles are known for releasing negative ions, which neutralise allergens in the air such as mould spores, pollen, dander and other pollutants. Despite this, candle makers still lean towards other wax options such as soy or paraffin. As well as the all-natural, custom beeswax blend, Kind By Design uses clay, with the locally-sourced containers hand made by local artisans, and discarded and upcycled beverage bottles. What’s more, the vessels can be further repurposed as planters once the candle burns out. Plus, the decision-makers at the distinctive venture have made sure the wicks are eco-friendly and the fragrance oils are free from phthalates and parabens. Every candle also comes with seeded paper, along with instructions on how to plant the seeds, which in-line with the Kind By Design ethos are seasonal, and able to thrive in the UAE climate.
The candles come in five gorgeous fragrances: Jasmine, Peony, Cuban and Vetiver, and Citrus and Basil and Citronella and Lemongrass, a particular favourite for the outdoors as it can help deter mosquitos. Shop here.