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Emirati Athleisure Label Celebrates A Year Of Giving

The Giving Movement is the first sustainable athleisure brand manufactured in the UAE and has just celebrated its first anniversary of giving to the community by giving even more!

After launching in April last year with only a team of two, The Giving Movement has now expanded to a solid team of 30, and has raised over 335,000 USD for Dubai Cares and Harmony House in just one year. It costs around $4 to provide food, shelter and education to one person for a full week, meaning the brand has positively impacted the lives of over 83,000 people during the pandemic outbreak.

“The Giving Movement’s goal is to always leave a positive impact. We have come a long way since we launched last year, and we have a lot more to achieve and give to the community. We believe in giving back to people, and we wanted to take this milestone opportunity to also give back to our loyal customers and thank them for their support,” says Dominic Nowell-Barnes, Founder of The Giving Movement.

To give back to its customers, the brand will offer up to 50% off on selected items from Thursday 22nd until Sunday 25th. The Giving Movement ensures it continues to create a positive impact on its birthday weekend by donating $4 to its partnered charities with every sale product purchased.

The activewear and loungewear brand which uses recycled nylon along with certified organic bamboo has been recognized across the world, worn by leading influencers and celebrities including Maluma, Nadine Njeim, Joseph Attieh, Dorra and Salma Abudeif. The Giving Movement is now available for purchase on the website, Ounass, THAT Concept Store, Sivvi, and Al Shaya across women’s, men’s and kids.

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