Renowned for their low price point, Pretty Little Thing offers up fast moving, trickle down, trends to women who want fashion on a budget. The fast fashion e-tailer features collaborations with major celebrities including the likes of Kourtney Kardashian, Sofia Richie, Lil Kim and influencers such as Faryal Makhdoom, and many more that appear to harness a high-flying lifestyle and knack for urban fashion.
Not best known to offer up much in way of modest looks, it seems that Pretty Little Thing have discovered a gap in the modest wear market and launched their Arabic site in Saudi Arabia to cater to the demand for fast fashion in the kingdom.
In a statement about the label’s latest expansion, Umar Kamani, Owner and CEO at PrettyLittleThing stated, “We are so excited to further propel our presence into the global scene and continue to acknowledge and empower the women of the GCC, by inspiring them to narrate their own stories in PrettyLittleThing.”
The new Arabic e-tailer features the brand’s affordable clothing, shoes, handbags and accessories and looks to enhance the experience of their Saudi clients with their new, all-Arabic platform. Moreover, this move follows the label’s established presence in the UAE and looks to attract a wider Middle Eastern audience.