The Body Shop’s Activist Maker Workshop Lands in Saudi Arabia
The brand producing ethical and sustainable high-quality, naturally-inspired skincare, body care and hair care products has introduced a truly unique experience in Saudi Arabia.
Beauty lovers in Saudi Arabia have one more reason to rejoice thanks to The Body Shop opening a new first-of-its-kind store in the Middle East in the Kingdom’s Makkah Mall. The flagship concept store, called the Activist Maker Workshop, is an interactive ‘activist workshop’ that encourages customers to explore products and discover how, together, people can fight for a fairer and more beautiful world. It’s a place for play and discovery, where shoppers can get stuck in and get inspired by the brand’s legendary beauty products and ethical purpose. The Body Shop’s all-female friendly staff, always on-hand to offer demonstrations, tailored tips and new ways to experience the iconic must-haves, is another reason to consider heading there.
Here are five reasons to visit ASAP:
ECOLOGICAL STORE FITTINGS
The global beauty brand founded in 1976 in Brighton, England by Dame Anita Roddick is going back to its roots while continuing to be passionately forward thinking and environmentally progressive . The store has been outfitted with sustainable fixtures made from reclaimed wood and recycled plastics to help reduce its environmental footprint. Examples include a metal facade constructed in aluminium, which requires less energy production than other materials and is infinitely recyclable. The store also boasts worktop surfaces that are manufactured from 100 percent recycled material destined for landfill.
ALL THE FAVOURITES
You can pick up The Body Shop’s most-loved products from the bestsellers’ bays, featuring an edit of head-to-toe heroes loved by customers internationally. Led by single ingredients - many of them sourced through the brand’s Community Fair Trade programme - ranges like Tea Tree, Ginger and Hemp have become favourites for their hardworking formulas.
As part of Natura & Co, a global, multi-channel and multi-brand cosmetics group, the brand is committed to generating positive economic, social and environmental impact. And the new store features an activism hub, where people can discover the brand’s activist roots as well as campaign for social change around issues ranging from gender equality to fighting cosmetic animal testing. Customers can also find out how they can get involved and back The Body Shop’s global and local collective of fearless activists.
With its new ‘Self-Love Uprising’ brand movement, The Body Shop, which operates about 3,000 retail locations in over 70 countries, aims to inspire 1 million acts of self-love in one year. This is to create more love and positive change in the world. Tips on acts of self-love are shared in the Activism Hub, on The Body Shop online self-love hub and its social media channels. As part of the movement, The Body Shop has recently conducted a study to explore the dimensions of self-love in 21 countries across the world, including Saudi Arabia. It also reports opinions that people have of themselves, including their self-esteem, self-respect, confidence, satisfaction, self-worth, relationships with others, control over overall wellbeing, frequency of feeling negative emotions and, importantly, the stability of these opinions. The results have shown a slight deficit in the self-love score in Saudi Arabia. On a positive note, however, the study served as a long-term commitment from The Body Shop to always use its voice to help individuals build their self-esteem and voice their opinion.
GIFTING WITH A DIFFERENCE
Thanks to the gifting station, there are endless ways to make your next present as special as the person you’re giving it to. You can get creative and personalise gifts with stamps, ribbons and recyclable paper to treat your loved ones to something truly unique. And you can even personalise your refillable bottle with stickers from the gifting station!
AN ALL-FEMALE A-TEAM
Naturally, The Body Shop’s friendly and knowledgeable Activist Maker Workshop store teams will be on-hand to help shoppers experience and play with products like never before. The all-female team is ready to offer expert advice, personalised makeovers and practical demonstrations, whether it’s with body care, skincare or haircare. Additionally, if you show interest, they have a lot to share about The Body Shop’s recent campaigns, the environment, social justice and how we can create and fight for a fairer and more beautiful world.