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Huda Beauty Launches New Cult Foundation

When Huda Kattan launched her first ever foundation, she had us all ditching our airbrushing apps. She’s since listened to fan feedback to give you an upgraded version of her cult favorite #FauxFilter Liquid Foundation, which now offers super long-wearing full coverage with a lasting luminous matte effect that gives skin gorgeous natural-looking dimension. And the big one… it’s completely fragrance-free!

“Achieving a full beat while leaving skin with a natural-looking luminosity has been one of my hardest beauty quests to date. But my new revolutionary liquid foundation,” says Huda. “#FauxFilter Luminous Matte, not only promises a fragrance-free, transfer-proof and 24 hours of wear, but it also leaves you with a filtered finish that is comfortable, non-drying AND gives you a subtle glow,” she adds.

The updated #FauxFilter Luminous Matte Full Coverage Liquid Foundation blends easily to offer flexible full coverage that adjusts to the skin’s natural movements. The revolutionary formula is non-drying and once set, it immediately blurs skin tone and texture to give a subtle radiance that imitates a natural-looking glow. 

This smart formula is also clinically tested to be ‘life-proof’, which means it’s sweat, humidity and waterproof. So whatever life throws at you, this new Huda Beauty product will stay loyal to your look for a whole 24 hours!

It also comes as no surprise that #FauxFilter Luminous Matte is available for each and every one of Huda’s global fan base, no matter where they are in the world. Making sure everyone has access to a flawless matte finish, #FauxFilter Luminous Matte is available in the original 30 shades of #FauxFilter plus nine new additions for a total of 39 shades across eight shade families, keeping it in line with the brand’s new #FauxFilter Skin Finish Foundation Stick. From fair shades like Cashew and Angel Food to medium shades Cheesecake and Latte, right through to rich tones of Nutmeg and Ganache, this inclusive foundation has everyone covered.

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