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Street Wear Label Les Benjamins Showcases A Special Collaboration In Riyadh

The Les Benjamins x Coca-Cola capsule collection is now available in KSA at a pop-up in Personage, Riyadh. The pop-up will be available until the end of January and will also showcase Les Benjamin’s Fall/Winter20 collection entitled, “WILD WILD EAST.”

Les Benjamins and Coca-Cola have collaborated to create a beautifully crafted, retro capsule collection featuring contemporary silhouettes that the rising fashion brand is known for.
Conveying togetherness and inclusivity and combining sports, style, and pop culture, the collection will also be available online for a limited time.

The range, designed by Les Benjamins’ founder Bunyamin Aydin, was inspired by the 70s and 80s football era, and has taken a fresh and modern approach to the interpretation of Les Benjamins' streetwear aesthetic combined with Coca-Cola iconicity to make a statement. Both brands have joined forces to celebrate two unique identities and the iconic products they produce.

The collection will be available exclusively in-store at Personage KSA, or online at

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