Bally has launched a dedicated ecommerce website for the Middle East, taking its values of quality, craftsmanship and excellent service into the digital sphere. The Swiss luxury brand’s new site, Bally.ae, will cover pan-Arab countries including Saudi Arabia, the U.A.E, Kuwait, Lebanon, Jordan, Egypt, Qatar and more. And a second phase is set to be developed next year to include Yemen and Syria.
Managed in the UAE by the Jashanmal group, a long-time partner, the digital addition is available in Arabic and English. Clients, who benefit from a fully localised ecommerce experience, can choose from a wide variety of accessories and shoes for men and women across key categories and bestselling styles. And to pay for the pieces with a contemporary aesthetic, the site, which is optimised for mobile users, offers shoppers different payment methods.
“Bally.ae pioneers our global digital e-franchisee strategy in the Middle East, where we have been building a presence for over 15 years,” Nicolas Girotto, CEO of the brand that was established in 1851, said. “The new site supports Bally’s solid market performance, and will enable us to deepen the dialogue with our local customer base online.”
The expansion strengthens Bally’s global ecommerce footprint, serving 49 countries worldwide.
The label that has a rich heritage in shoemaking and a longstanding relationship to architecture, arts and the environment opened its first GCC flagship in 2004. And since then, the region has undoubtedly played a vital part in its international development. In all, Bally has over 320 retail stores and 500 multi-brand points of sale spanning across 60 countries worldwide.