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Dubai-Based ALL’E Stands Out With A Unique Collection

The brand, on a mission to deliver curated, affordable clothes sourced directly from Australia, is committed to presenting distinct fashion and flair to customers.

Standing out from the crowd yet seamlessly fitting in is an important component of personal style. During a time when there are trends that come and go in a flash and social media influencers churning out countless looks, it can be challenging to turn heads and stand apart in the right ways. Thankfully, with ALL’E Fashion Boutique, a new fashion e-retailer that offers limited edition products for women, avoiding the fashion victim trap or the too-basic/too-humdrum problem has just become much easier.

ALL’E, an e-tailer born to fill a niche in the Middle East for trendy, accessible fashion of premium quality, does not stock the same piece twice. Therefore, customers are guaranteed to purchase something unique and not widely seen in the market, with the limited numbers of each piece helping create a bespoke approach to female style.

“It is our mission to provide premium fashion to women across the region with special curated collections,” Ella Stapleton, who founded ALL’E in October 2020, said. 

The wide range of chic swimwear sets, trendy tops and flattering bottoms are super versatile, making them perfect for any occasion, whether brunch, a special occasion, a night out or even a quick coffee date. Signature features of the brand include popular styles such as ribbed knit tops, halter tops, matching loungewear sets and elegant dresses.

All the pieces can be found on the ALL’E website, The platform offers shipping across the region, with free next-day shipping within the UAE on orders over AED 200 and free shipping to the GCC for orders over AED 500.

The chic, trendy pieces are also available at Ripe Markets, with their full range of products at stands every other week. Announcements of dates and locations are made on ALL’E social media accounts, with venues including Ripe Market at Academy Park in Um Suqeim and Nakheel Mall on Palm Jumeirah. 

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