If you’re a make-up lover who has made a resolution to start buying more conscientiously next year, the folks at RÓEN Beauty have just made things much easier for you. The luxury cruelty-free and vegan clean make-up line has made its hotly anticipated entry into the Middle East market. And Fans of the hugely popular Los Angeles beauty brand will be able to find their creamy eyeshadow palettes, lip balm-lip gloss hybrids and other stellar products exclusively on Powder, the region’s leading online destination for content-led clean beauty.
The brand, which gained instant notoriety for its sultry, near-holographic eyeshadow palettes, uses only the finest ethically sourced non-toxic and pure ingredients to produce its sophisticated range of products. With longevity at its core, RÓEN’s suppliers adhere to strict ethical guidelines in terms of sourcing materials to how the products are manufactured. The brand’s proprietary formula blends are the first of their kind and showcase how high glamour can intersect with healthy living and sustainability. RÓEN’s curated collection of mascara, eyebrow pencils and lip glosses are on the list of products that meet the highest clean beauty standards in the world.
“Following strong customer demand, we are extremely pleased to announce a distribution partnership with RÓEN Beauty to launch their massively popular luxurious and clean make-up in the Middle East,” Powder Co-Founder Ayat Toufeeq said. “Our customers will have access to the brand’s signature range of bold, inspired shades and intuitive textures, in refreshingly chic and sustainable packaging, which will be sold online exclusively at Powder.ae.”
Tiffany Thurston Scott, CEO and Co-Founder of RÓEN, also commented on the launch. “We continue to see the benefits of strategic retail partnerships and are excited to bring RÓEN to consumers in the Middle East on Powder, a platform that shares our mission of providing high-quality and ethical clean beauty alternatives,” she said. “RÓEN’s dazzling and unique product line is highly-sought after by beauty enthusiasts for its innovative formulas and clean ingredients.”
As part of Powder’s exclusive agreement to distribute the brand in the Middle East, the brand will be looking to rollout brick-and-mortar distribution in the coming months.