Karl Lagerfeld announced the launch of its Holiday 2020 collection and it's titled “KARL X YOU." This quote from the late designer falls perfectly under the new campaign: “I enjoy the luxury of being at the center of this complete universe that is mine." Inspired by these very words, “KARL X YOU” is a collection that invites you to indulge in Karl’s artistic, elegant and whimsical universe. The concept provides a welcome holiday themed escape with a wardrobe full of shimmer—think futuristic chrome finishes, glittering gifts and playful accessories in all shapes and sizes.
The festive new collection will be rolling out in Karl Lagerfeld stores globally as well as on karl.com and social media. Fans will love the curated gift guides for women, men and kids - from statement-making presents to small stocking stuffers. There are also dedicated edits of holiday eveningwear and luxurious “staycation” essentials from the new Karl Lagerfeld Loungewear collection, which is crafted from cashmere. What more could anyone ask for?!
Staying true to being a brand that excites and delights, the holiday season is completed by the “KATCH KARL” digital game, which can be played on desktop, tablet and mobile devices at www.karl.com/katchkarl. The game invites Karl lovers to discover the Holiday 2020 collection in an engaging way. The “KATCH KARL” game flashes a rapid-fire series of products from the “Metallic Ikonik” range and to win, the player must hit the “katch” button at the precise moment that week’s prize appears on screen to be entered into a prize draw. Consumers can play KATCH KARL until November 30, 2020, and new products to “katch” and win will be revealed every week. We now know what we’ll be doing in those moments of procrastination!