If anyone knows about how to make modest wear look like something off a Paris runway, it's Arab women – the same women responsible for the way trends in makeup and beauty have evolved and changed over time. Ever present with their finger on the fashion pulse, Arab women are also the entrepreneurs to look to when it comes to striking yet minimal fashion and that’s exactly what Dana Al Ansari does with her eponymous label.
Launched in 2019, Al Ansari’s collections have a minimalist approach to dressing, whilst maintaining modest sensibilities. The label, “By Dana Al Ansari” emanates timeless essentials that stand the test of time and yet remain contemporary. Clean silhouettes in exceptional, durable fabrics define the ethos of the brand.
Taking pride in presenting herself as a price conscious designer, Dana focuses on creating essential and versatile pieces that can be worn as travel wear or styled under an abaya, emphasizing everyday classics. Inspired by natural elements, Dana Al Ansari’s designs fuse elegance with simplicity while minimal color palettes featuring pops of color mirror the brand’s aesthetic.
Taking environmental friendly steps, Dana ensures the use of eco-friendly packaging for her collections, eliminating all plastic waste. This Emirati owned label is an affordable luxury for all as “By Dana Al Ansari” is dedicated to women with a modest taste and sophisticated flair.