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Loro Piana Expands To The Region With A Saudi E-Commerce Site

Welcome news just in time for the holiday season…

Loro Piana has launched an e-commerce site in Saudi Arabia, further proving its commitment towards local clientele. The new e-store from the Italian high-end clothing and fabric company is set to offer customers access to many of the brand’s ready-to-wear pieces for men and women, as well as accessories and leather goods. After browsing and adding to the shopping basket from the comfort of their homes, they can look forward to getting the pieces delivered without any extra shipping fees.

To celebrate the exciting launch, the company that specialises in the processing of cashmere, vicuña and extra fine wool is extending two exclusive women’s novelties, designed and available only for Saudi customers on the local e-commerce site for a limited time. The elegant “Harvey” coat, a long, powder blue wrap-over robe coat with a leather belt and wide hood, is one of these select pieces. Crafted from soft shearling glacé entirely worked without seams, it is completely reversible. The soft and warm shearling, with a velvety composition specifically designed for reversible garments, radiates warmth and softness. Meanwhile, worn on the nappa leather side, the coat showcases the shearling edges that recall the typical selvedges of the Loro Piana textile tradition. The leather features an opaque finish and an impalpable waterproof treatment. 

The “Extra Pocket L14” pouch, a versatile bag with a wide opening and detachable shoulder strap, perfectly complements the gorgeous coat. A beautiful lightweight and dainty accessory in a contemporary yet plush powder blue, it enhances any look. Made from precious lizard leather with a luxurious shiny appearance, with interiors crafted from the softest nappa leather, the modern and sophisticated pouch is versatile and suitable for all occasions. 

Loro Piana x Wissam Shawkat

In other news related to Loro Piana’s continual homage to the region, the brand recently teamed up with Wissam Shawkat for an exclusive and one-of-a-kind two-day personalisation concept at the Dubai Mall boutique. The award-winning UAE-based artist gave customers the chance to personalise their “Extra Pocket L19” pouches with some beautiful hand-painted calligraphy, giving them an insight into the depth and detail of his unique calligraphy and typography skills. Shawkat showcased the beauty, elegance and craftsmanship found in the deeply historical and Arab art form while enhancing each pouch’s aesthetic with a distinct personal and creative touch.

By having the internationally renowned artist at the store, the brand took another step to support the careers of local practitioners and celebrate local culture.

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