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Bvlgari Stands With Lebanon Via The ‘B For Beirut’ Campaign To Aid The Country’s Children

Saudis Aseel Omran, Dana Malhas Ghandour and Alanoud Badr are some of the brand’s many regional friends who are supporting the initiative in collaboration with Save The Children Lebanon.

Different relief efforts and charities have been helping to rebuild Beirut and offer different types of aid to the people affected by the devastating August 4 explosion. From homegrown brands to internationally renowned clothes and fine jewellery labels, the fashion and design communities have also been stepping up by creating various campaigns to boost donations to these supportive organisations. One of these latest fundraising projects comes from Bvlgari. The Italian luxury brand has once again teamed up with Save The Children to support those who can be described as the most dependent and vulnerable humans affected by the blast, kids.

Aimée Sayah, Karen Wazen Bakhazi, Mthayel Al Ali and Aseel Omran


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Called “B for Beirut,” the campaign will assist in sustaining Save the Children’s Education in Emergency intervention to provide education and socio-emotional learning opportunities to the most helpless youngsters in Lebanon. The move will help ensure the children of Beirut still have a safe place to learn.

Deema Al Asadi

Rym Saidi Breidy  

Diala Makki


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Alanoud Badr  


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The initiative kicked off recently with an event at Bvlgari Resort Dubai. Chef Niko Romito, who has an exciting partnership with Bvlgari Hotels & Resorts, personally hosted a dinner for 80 at his eponymous restaurant. Romito, who is one of the world’s most celebrated chefs and the mastermind behind the three Michelin starred Reale restaurant in Abruzzo, also pledged to donate two weeks of proceeds to children affected by the explosion.

Rosemin Manji


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Maram Zbaeda


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Dana Malhas Ghandour 


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Some of the Arab region’s biggest influencers and celebrities got to enjoy the carefully curated contemporary Italian cooking by one of the most interesting and inspiring people working in the restaurant business. Some A-listers have also shown solidarity with the cause by asking their impressive number of followers to donate, while answering the question, “What do you wish for all children?” 

Tamara Farra Hakim


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Lea Makhoul 


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“This is what I wish for the children of Lebanon. To feel comfort at home, with their families, on the streets, with their not worry, to not stress, to just be at ease,” Saudi-Palestinian Dana Malhas Ghandour wrote while posting a picture with the word “comfort.”

Click through to see how the likes of Aseel Omran, who collaborated with Bvlgari for their “Glam Rebel” campaign, Diala Makki, Mthayel Al Ali and Rym Saidi Breidy answered. 

To donate and help give an active chance to the children of Lebanon please visit: 

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