With designers creating facemasks to complement their collections and innovators developing anti-bacterial fabrics, Italian fashion brand Genny has gone a step further and created a pandemic friendly trench coat.
As part of their SS21 collection, Genny’s newest innovation is a chic trench coat designed for cold weather travel and is made from a particular Light Mask WR-A fabric which is processed to give it durable antibacterial properties and acts as a filter to give protection against bacteria, dust, smoke, pollen and pollution.
The chic and sleek trench coat has a timeless appeal as it comes in a crisp white shade and luxe gold buttons, with a belt to cinch the waist for a feminine silhouette.
In this particular moment in history, while we are paying more attention to the environment, Maison Genny wanted to create a trench coat designed to shield the body from external agents whilst protecting our clothes.
The label continues its commitment to carrying out research on fabrics with a view to sustainability and respect for the environment and their mission is expressed on each garment label, aimed at making their customers more aware and sensitive to these issues that are important to the brand.
The Genny Light Mask trench coat is priced at AED3,250 and sold exclusively online.