Rami Al Ali’s White Collection Levels Up Vintage Glamour

Rami Al Ali is the Syrian-born couturier who has won over the couture world with his inspired creations. And now, in the midst of a pandemic, he has launched the White collection, which is redefining couture’s status quo and is fueled by real demand. 

Instilling new vision into the brand’s ethos, this move reinforces the brand’s commitment to produce forward-thinking fashion that prioritizes longevity and condemns overproduction. The all-white line, which consists of 17 inspiring looks, is an annual edition of ready-to-wear evening and bridal designs. 

From his previous collections, creating couture is a timely process, which upon ordering a gown, can take months to create and fit to the wearer. However, with White, comes the ability to afford such stunning pieces for those monumental moments in life, and the accessibility to buy now, and wear now. No longer a taboo to wear white to the weddings of others, the collection allows for comfort, movement, and an air of old Hollywood glamour with delicate lace details, voluminous cuts, clean lines and delicate, understated appliques and embroideries. Bearing all the hallmarks of a signature Rami Al Ali design, each look illustrates detailed handwork and offers elegant silhouettes with a contemporary twist. 

“The decision to launch Rami Al Ali White was one that was made some time ago and felt like a natural next step for the brand,” says the designer. “However, in light of the recent global pandemic, the launch date for the collection was accelerated. This extension of the Rami Al Ali brand, is one that I am very excited to share with our customers.” 

Rami Al Ali’s newest line presents a montage of the houses greatest hits, embracing popular silhouettes found within the maison’s prêt-à-porter archive. This first ready-to-wear season will be a medley demi-couture pieces in romantic, chic, playful and delicate styles to suit every woman. From understated off-the-shoulder dresses and bold, asymmetrical designs to traditional silhouettes with intricate embroidery – every design had been carefully considered. 

Accompanying the ready-to-wear line is a collection of accessories including matching headpieces and delicate veils. Rami Al Ali White is designed for the modern woman who appreciates luxury, but recognizes that even the smallest detail can make an unforgettable and lasting impact. Click through to see the dreamy looks.